The 2013 Steve Jobs film, Jobs was abysmal at the box office. The 2015 effort, Steve Jobs seems to have failed as well.
The reason is becoming clear. The man is a hero to a lot of people-- but not enough people-- not to regular people. The vast majority of individuals are muggles when it comes to business and technology don't really identify or deify Mr. Jobs. And that's OK. In Mr. Jobs' case, where there is serious confusion about the way he went about creating that legacy, and the style with which he treated people, creating a compelling narrative is exceedingly difficult.
When it comes to the box office there is one more thing to think about. While The Social Network was a film focused on a tech and business leader, we must remember that Facebook had more than a billion active users at the time. Apple has sold 700 million iPhones, many of which are obsolete. The pool of people tied to the company's products is much, much smaller. The Social Network also came out at a time when the movie space had some comic book films but was not absolutely dominated by comic book films and other attempts at blockbuster. People are more likely to take a look on video because the story is as easy to take in on the small screen as on the large one.
Fans should take heart. If the performances were tight, the film may have some success during the award season.