Dwayne D.

Lucas Maney, reporting for TechCrunch:

"The company’s light field solution is a truly beautiful technology that may eventually be in every camera we snap a shot or video with. The tech essentially uses data on all of the available light in a photo to separate objects by depth and store them in a three-dimensional grid. In the future this technology will allow the simple creation of VR-ready navigable 3D spaces, but right now it’s enabling filmmakers the ability to achieve a level of detail and flexibility in gathering shots and making post-production edits that wasn’t previously possible.

Today, the company introduced Lytro Cinema, which is the company’s effort to woo those in the television and film industries with cool camera technology that makes their jobs easier."

Lytro's been around for a few years with some incredible imaging technologies. Novel though they may be, they've never quite "changed the game" in the consumer digital photography space.

So they're taking their wares to professional film. Their video talks a lot about the nitty gritty tech specs but at the end of the day, film makers should take away one thing and one thing only:

"When you have the ability to never miss focus, and the ability to change your relative position; and you can do that with a push of a button; you always get the shot that you want."

This means the Cinema imaging device is going to be something of a "halo" product for Lytro - something that allows moviegoers a new cinematic experience. Hopefully when they see the Lytro name or marketing they'll be drawn to purchase the sort of camera that makes use of the Cinema's techniques.

I'm excited to see this used in some sort of speculative fiction epic. Christopher Nolan, I'm talking to you.

Lytro Cinema, the world’s first Light Field solution for film and television. It is the ultimate creative tool for cinema and broadcast, providing breakthrough capabilities and unparalleled flexibility on set and in post-production. The breakthrough capture system enables the complete virtualization of the live action camera -- transforming creative camera controls from fixed on set decisions to computational post-production processes -- and allows for historically impossible shots. Designed for cutting edge visual effects (VFX), Lytro Cinema represents a complete paradigm shift in the integration of live action footage and computer generated (CG) visual effects. The rich dataset captured by the system produces a Light Field master that can be rendered in any format in post-production and enables a whole range of creative possibilities that have never before existed. http://www.lytro.com/cinema