Moon Express is slated for a 2017 Trip to... the moon.

Mike Wall, writing for Space.com, reveals that "For the first time ever, a private company has permission to land on the moon."

It's a great idea and long overdue. As much as I'm excited for development of the moon, I od have one concern and that's a worry about changing the face of the moon that we all see at night. If there's anything that all humans have in common (external to their anatomy), it's the idea that we've all looked at the same moon whenever it was present, for the countless generations we've been around. That heritage is important to save. The face of the satellite that's exposed to Earth should remain relatively unchanged for as long as possible. 

Why am I concerned? As awesome as the whole endeavour is, this promotional video, a marketing sizzle reel, makes Moon Express look like a company that's not very used to showing restraint.